King's Hawaiian will sponsor Denny Hamlin's No. 11 Toyota in four NASCAR Cup Series races during the 2025 season, marking a new multiyear partnership with Joe Gibbs Racing.

The sponsorship schedule includes:

• Atlanta Motor Speedway (June 28)
• Daytona International Speedway (Aug. 23)
• Bristol Motor Speedway (Sept. 13)
• Martinsville Speedway (Oct. 26)

Additionally, King's Hawaiian will serve as a season-long associate sponsor for the No. 11 car. This partnership fills part of the void left by FedEx, which ended its 19-year sponsorship of Hamlin after the 2024 season.

"We're very excited to welcome King's Hawaiian to our team," said Hamlin, who is entering his 20th full season in the Cup Series. "It's certainly a product we are very familiar with in our household and a great brand that has made a strong commitment to our sport."

The collaboration brings together two family-owned businesses with shared values. King's Hawaiian, celebrating its 75th anniversary, previously sponsored Brad Keselowski's No. 6 Ford at RFK Racing before partnering with Joe Gibbs Racing.

"Their dinner rolls and other products have really become a part of the daily lives of so many families over the past 75 years," noted team owner Joe Gibbs, "and we look forward to helping them celebrate such a significant anniversary this season both on and off the track."

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