Atlassian, the Australian software company with $4.4 billion in 2024 revenue, has signed the largest partnership deal in Williams' 48-year Formula 1 history. The team will now be known as Atlassian Williams Racing.

Team principal James Vowles emphasizes this partnership as a crucial step in Williams' transformation back to the front of the grid. Atlassian's technology and tools will enhance teamwork and collaboration across the organization.

Atlassian CEO Mike Cannon-Brookes highlighted the natural fit between his company and Formula 1, noting how both rely on seamless collaboration between engineers, developers, commercial teams, and pit crews. The partnership will leverage Atlassian's AI capabilities to boost team performance.

The team will unveil its 2025 car, the FW47, at Silverstone with an interim livery. The official livery reveal will take place at the F1 75 season launch event at London's O2 Arena on February 18.

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