A groundbreaking broadcast partnership between IndyCar and FOX is generating high expectations among teams, marking a significant milestone since Roger Penske's acquisition of IndyCar and the Indianapolis Motor Speedway in 2020.

The new deal features all races exclusively on FOX's main network—a first in generations—with practice and qualifying sessions on FOX Sports 1 and 2. Live streaming will be available through the FOX Sports app for cable subscribers and various streaming platforms.

Team owners project significant audience growth:

• Mike Shank (Meyer Shank Racing): Expects 20-30% increase
• Zak Brown (Arrow McLaren): Anticipates 20-25% growth
• Previous NBC partnership averaged 1.30 million viewers (TAD)

Impact on Team Sponsorship:

• Larger audiences could lead to higher sponsorship values
• Real benefits expected within 12-18 months
• Teams targeting new commercial opportunities for 2026 and beyond

Key Benefits:

• Exclusive network broadcasting eliminates rating fluctuations
• FOX's promotional power (Super Bowl ads reached more viewers than entire previous IndyCar season)
• Potential to attract major consumer brands with >2 million viewers

Team owners emphasize that while higher ratings don't guarantee immediate financial returns, FOX's commitment to promotion and consistent network coverage positions IndyCar for substantial growth. The partnership's success will be initially measured after the Firestone Grand Prix of St. Petersburg, setting the tone for the series' future broadcast performance.

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