RACER's The Creative Drive: PRI's Jim Liaw on Racing Industry Evolution
Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift, shares his extensive experience in motorsports during an exclusive interview at the 2024 PRI Show in Indianapolis.
Man wearing business suit
The conversation delves into Liaw's remarkable journey from co-founding Formula Drift to his current leadership role at PRI. He provides valuable insights into:
- The evolution of motorsports marketing
- Current industry trends and challenges
- Future directions in performance racing
- Strategic growth initiatives at PRI
- The development and success of Formula Drift
This in-depth discussion offers unique perspectives from one of racing's most influential figures, highlighting the transformation of motorsports and its continuing evolution in the modern era.
Note: This interview was conducted at the PRI Show in Indianapolis, December 2024.
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