LaJoie Secures Part-Time NASCAR Cup Drive with RWR, Adds Prime Video Analyst Role

LaJoie Secures Part-Time NASCAR Cup Drive with RWR, Adds Prime Video Analyst Role

By Michael Harrison

January 30, 2025 at 01:46 PM

Corey LaJoie will split his time in 2025 between racing part-time for Rick Ware Racing in the NASCAR Cup Series and serving as an analyst for Prime Video's NASCAR coverage.

Race car driver in white suit

Race car driver in white suit

LaJoie will pilot the No. 01 Ford Mustang starting with the Daytona 500, where he'll need to qualify for the race as the team doesn't have a charter. DuraMAX and Take 5 Oil Change will serve as primary sponsors for the Daytona event, though his complete race schedule hasn't been announced.

The No. 01 car number ties into LaJoie's "Stacking Pennies" brand, which includes his weekly podcast and a planned performance brand expansion. "Rick Ware is someone who makes things happen," LaJoie said. "He's helped me get this vision of Stacking Pennies Performance off the ground."

In his broadcasting role, LaJoie will serve as an analyst for Prime Video during their five-race coverage package, beginning with the Coca-Cola 600. This new media partnership represents one of NASCAR's latest broadcast agreements.

"My driving career has been more successful than I ever could've dreamed, yet I lose sleep feeling I never reached my full potential behind the wheel," LaJoie reflected. "Between Rick Ware, Prime Video, and the support of partners DuraMAX and Take 5 Oil Change, I'm able to follow my heart and make a lasting impact in the sport and the communities NASCAR reaches."

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