GridRival becomes new fantasy gaming partner for IndyCar series
Penske Entertainment has partnered with GridRival to launch a new mobile app-based fantasy gaming platform for IndyCar Series fans.
IndyCar race cars at Nashville
GridRival, known for its previous involvement in IMSA's WeatherTech SportsCar Championship and Formula 1, distinguishes itself by offering both Season-Long Fantasy Leagues and Daily Fantasy Contests with real money prizes. This dual approach caters to both dedicated racing strategists and casual fans.
Key Features:
- Season-long fantasy leagues
- Daily fantasy contests
- Real money prizes
- Social-first game mechanics
- In-depth racing strategy elements
CEO Ross Fruin emphasizes the platform's focus on delivering an experience that matches the excitement of live racing, particularly for IndyCar's engaged fan base.
The partnership comes at an opportune time as IndyCar expands its visibility through a new FOX Sports broadcasting deal. According to IndyCar senior marketing director Mackenzie Williams, GridRival's expertise in motorsports gaming and engaging fantasy experiences made them an ideal partner for the series' growing audience.
The platform aims to enhance fan engagement through its comprehensive fantasy sports offering, combining long-term strategy with daily challenges for a complete motorsport gaming experience.