Jim Primrose was a legendary figure in local Dirt Modified racing, known for his exceptional success as both a racer and car owner across the United States and Canada. His competitive spirit drove him to excel in multiple motorsports disciplines, from dirt track racing to snowmobile competitions.

As the owner of Jim's Performance Plus, a successful snowmobile dealership in Iroquois, Ontario, Primrose established himself as a prominent figure in the motorsports community. His expertise extended beyond selling equipment – he was renowned for maintaining and tuning high-performance machines, including snowmobiles and Can Am four-wheelers.

In grass drag racing, Primrose consistently dominated competitions, often winning multiple divisions in a single day. His racing legacy truly blossomed in dirt modified racing, where he began by sponsoring drivers in the 1980s, including Late Model and Modified driver Chico Dingwall.

In 1999, Primrose fulfilled his dream of team ownership, partnering with Kingston's Mark Hitchcock. This partnership marked the beginning of a successful racing dynasty that would see multiple victories across Brockville, Cornwall, and Mohawk tracks.

Notable achievements under Primrose's ownership include:

• Tim O'Brien's 2011 Applefest Shootout victory at Brighton Speedway
• 2010 DIRTCar 358 Modified track title at Can Am Speedway
• 2010 DIRTCar 358 Modified regional championship
• Chris Herbison's 2015 Modified division win at Cornwall
• Lee Ladouceur's emotional victory at Brockville in July 2022

Primrose's legacy is marked by his unwavering commitment to racing excellence and his support for drivers of his #88 and #95 358 Modifieds. His passion for motorsports and dedication to his team earned him deep respect throughout the racing community.

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