Public EV Charging at Retail: Why DC Fast Chargers Outperform Level 2
Direct current fast charging (DCFC) offers significant advantages over Level 2 charging for retail locations wanting to attract EV drivers. Here's why DCFC is the superior choice for retailers:
Charging Speed Comparison
- DCFC: 150 miles range in 15-30 minutes
- Level 2: 150 miles range in 4-8 hours
Fast vs Level 2 charging comparison
Business Benefits of DCFC
Increased Customer Visits:
- 80% of customers shop while charging
- Average spending of $42 per charging session
- Attracts new customers specifically seeking fast charging
- Creates reason for repeat visits due to substantial charge gained
Woman charging EV while shopping
Customer Behavior:
- Dwell time aligns with typical shopping duration (15-60 minutes)
- Higher turnover rate means more potential customers
- Drivers specifically search for fast chargers when needed
Woman charging electric vehicle at station
Installation and Maintenance:
- Partner companies can handle installation costs
- Professional maintenance ensures 98% uptime
- No operational costs for retailers
Aerial view of EV charging station
Environmental Impact:
- 10x more efficient than Level 2 chargers
- Greater sustainability impact per parking space
- 100% renewable energy options available
Future-Proofing Benefits:
- Competitive advantage in current market
- Accommodates next-generation EVs
- Supports higher-powered charging needs (up to 350kW)
White truck at EVgo charging station
Ideal Site Requirements:
- 24/7 accessibility
- Space for electrical equipment
- ADA compliance
- Minimum three dedicated parking stalls
- High-traffic location with public access
EVgo charging stations at shopping center
While Level 2 charging remains valuable for homes and workplaces, DCFC is the optimal choice for retail locations, offering faster charging times, increased customer visits, and better future-proofing capabilities.
Related Articles
UK Government to Ease EV Sales Mandate After Nissan's Factory Warning
