Amazon's Prime Video will sponsor Chase Elliott's No. 9 Chevrolet for three NASCAR Cup Series races in 2025, marking an expanded presence in the sport's ecosystem.

The Prime Video sponsorship will feature at:

• Talladega Superspeedway (April 27)
• Kansas Speedway (May 11)
• All-Star Race at North Wilkesboro Speedway (May 18)

The partnership extends through 2027, with Prime Video serving as a full-season associate sponsor. This collaboration aligns with Prime Video's new seven-year NASCAR broadcasting agreement, which includes coverage of the Coca-Cola 600 and races at Nashville Superspeedway, Michigan International Speedway, Mexico City, and Pocono Raceway.

"We're thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025," said Stacey Rosenson, Head of U.S. Sports Marketing at Prime Video. The partnership fills the void left by Hooters, which ended its sponsorship in 2024.

Rick Hendrick praised the collaboration, noting Prime Video's innovative approach to broadcasting and commitment to fan engagement. Elliott expressed enthusiasm about the partnership, highlighting Prime Video's leadership in entertainment and technology as an ideal fit for the sport.

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