Prime Video Announces Memorial Day Launch for Dale Earnhardt Docuseries

Prime Video Announces Memorial Day Launch for Dale Earnhardt Docuseries

By Michael Harrison

March 15, 2025 at 01:17 AM

Prime Video announced a new four-part docuseries exploring the life and legacy of Dale Earnhardt, set to premiere Memorial Day weekend 2025.

Earnhardt documentary promo image

Earnhardt documentary promo image

The series, titled "Earnhardt," marks NASCAR Studios' first unscripted project for Prime Video. Directed by Joshua Altman, it features exclusive interviews with Earnhardt's children and never-before-seen archival footage, offering an intimate look at the NASCAR legend's life.

The docuseries release strategically aligns with Prime Video's debut NASCAR Cup Series coverage, starting with the Coca-Cola 600 at Charlotte Motor Speedway. Dale Earnhardt Jr. will join the broadcast team as Prime Video airs five Cup Series races throughout the summer.

The project is a collaboration between Imagine Documentaries, NASCAR Studios, and Everyone Else, in association with Dirty Mo Media, promising an unprecedented look into one of motorsport's most iconic figures.

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