Pato O'Ward leads IndyCar's 2024 merchandise sales, according to data compiled by Penske Entertainment. The Arrow McLaren driver's popularity extended beyond official vendors through independent sales of his merchandise, including the "Pato Who?" line.

Key highlights from the merchandise sales report:

• Josef Newgarden secured second place despite occasional fan controversy
• Alexander Rossi ranked third, giving Arrow McLaren two drivers in the top three
• Team Penske placed all drivers in the top 10 (Newgarden P2, Power P8, McLaughlin P9)
• Nine of the top 10 championship finishers appeared in the merchandise top 10
• Jerseys and car models were the most popular items
• Honda Indy Toronto was the highest-selling event outside the Indy 500
• Parkside Collectables trading cards ranked in the top five products sold

Notable trends:

• Merchandise sales have increased for seven consecutive years (excluding COVID-affected seasons)
• The series continues to expand product lines based on sales metrics
• Toronto emerged as a significant market for merchandise sales
• Driver-specific merchandise and special promotional items drive significant interest

According to Alex Damron, Penske VP of Communications, the sales figures reflect strong fan engagement and growing interest in the sport. While revenue sharing exists between Penske Entertainment, drivers, and teams, specific details remain confidential, though industry sources suggest individual shares are modest.

The success of merchandise sales indicates continued growth in fan interest and engagement with IndyCar, with plans for expanded product lines and promotional opportunities in future seasons.

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