Milner Charity T-Shirt Sales Soar Past 3500 After Viral Daytona Moment
Corvette Racing driver Tommy Milner has turned a heated Rolex 24 At Daytona moment into a charitable success, with over 3,500 sales of a commemorative t-shirt benefiting the American Eagle Foundation.
Yellow Corvette racing at Daytona
The incident occurred during the race's final hours when Milner, frustrated with BMW driver Augusto Farfus's blocking maneuvers, displayed his middle finger through the car window. The moment, captured on NBC's broadcast, went viral with 2.7 million views across Pratt Miller's social channels.
Black t-shirt with Indy NXT logo
Collaborating with artist Abel Toth, Milner created a commemorative t-shirt featuring the infamous moment. All proceeds go to the American Eagle Foundation in Tennessee, supporting bald eagle conservation. The shirts will remain available until the week before the Mobil 1 Twelve Hours of Sebring on March 15.
The initiative stemmed from numerous messages Milner received post-race about Toth's artwork. Rather than letting others profit from the moment, Milner decided to channel it into a charitable cause. After consulting with filmmaker JF Musial, who suggested turning the incident into something positive, Milner approached the American Eagle Foundation, creating a clever connection between his "bird" gesture and actual bird conservation.
IMSA