
Lee Giannone Takes the Helm as New CEO of Parella Motorsports Holdings
Lee Giannone has been appointed as the new Chief Executive Officer of Parella Motorsports Holdings (PMH), while founder Tony Parella remains a significant shareholder and board member.

Man wearing business suit and stripes
PMH operates several major motorsports properties including:
- Sportscar Vintage Racing Association (largest vintage racing organization globally)
- Trans Am Series presented by Pirelli
- International GT
- Prototype Sprint Series Association
- Formula Regional Americas Championship
- Formula 4 United States Championship
- Ligier JS F4 Series
The company manages over 25 high-profile motorsports events annually across iconic venues like Indianapolis Motor Speedway, Circuit of The Americas, Road America, and Watkins Glen International, attracting more than 100,000 fans and participants.
Giannone brings extensive experience in automotive finance, institutional markets, and motorsports consulting to the role. He previously served as Director of Mecum Finance at Mecum Auctions, Inc., where he led strategic financing initiatives. He is also a 25-year Porsche GT and GTP prototype driver with extensive vintage motorsports experience.
The appointment follows Velocity Capital Management's acquisition of PMH in 2023, along with co-investors Cohesive Capital and Bolt Ventures. Velocity plans to provide continued capital and strategic support to expand PMH's motorsports platform.
In his new role, Giannone will oversee all aspects of PMH's operations, including:
- Strategic planning
- Business development
- Expansion of motorsports presence
- Enhancement of business practices
- Building new growth pathways
- Stakeholder value delivery
The executive search was conducted by Elevate Talent, a global executive search firm specializing in sports, media, and entertainment.
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