I Tested Tires at Discount Tire's Secret Testing Facility - What I Discovered Will Change How You Buy Tires

I Tested Tires at Discount Tire's Secret Testing Facility - What I Discovered Will Change How You Buy Tires

By Michael Harrison

November 23, 2024 at 07:22 AM

Tire testing at Discount Tire's Treadwell facility reveals crucial differences between tire types that impact safety and performance. The 900-acre Texas facility features 13 different test surfaces, allowing researchers to evaluate 95% of tires sold at Discount Tire stores.

Two BMWs parked in rain

Two BMWs parked in rain

Testing revealed significant performance variations between tire types:

  • All-season vs. Snow tires: Testing on wet surfaces showed dramatic differences in handling and control
  • Premium vs. Budget all-season: Premium tires demonstrated:
    • 30 feet shorter stopping distance in wet conditions
    • 10 feet shorter stopping distance in dry conditions
    • Better handling in emergency maneuvers
    • Reduced road noise
    • More responsive steering

Car driving on wet VDA track

Car driving on wet VDA track

Key testing areas include:

  • Wet Vehicle Dynamics Area for handling assessment
  • Emergency braking zones (wet and dry)
  • Various road surfaces for noise testing
  • Off-road obstacles
  • Sand handling courses
  • Boulder gardens

BMW driving under Treadwell Experience banner

BMW driving under Treadwell Experience banner

The testing demonstrates that choosing the right tire is critical for safety and performance. Premium tires often justify their higher cost through superior handling, braking, and noise reduction. The data collected helps power the Treadwell Tire Guide, enabling consumers to make informed decisions based on their specific vehicle and driving conditions.

Person holding a black tire

Person holding a black tire

These findings emphasize that proper tire selection goes beyond price comparison - it's about matching the right tire to your specific driving needs, conditions, and vehicle requirements for optimal safety and performance.

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