Historic Rolex 24 at Daytona Sets New Ratings and Attendance Records
The 2025 Rolex 24 At Daytona marked a transformative moment for IMSA racing, delivering intense competition and record-breaking viewership across multiple platforms.
Yellow IndyCar racing at speedway
The 63rd edition featured 61 cars in a grueling 24-hour battle, with remarkable highlights including:
- Penske's back-to-back overall victory
- Ford's first major win with the Mustang
- Corvette's Z06 GT3.R triumph with the AWA team in GTD
- Incredibly close finishes across all classes, with top GTP contenders separated by just 4.4 seconds
Key Performance Metrics:
- Television viewership:
- 8% increase in NBC opening coverage
- Peak Total Audience Delivery of 1.4 million viewers
- 140% increase in average viewership from 2024
- 33% growth in streaming numbers
Digital Impact:
- YouTube viewership reached 2.93 million (international)
- Subscriber count jumped from 602,000 to 750,583 (24.7% increase)
- Now ranks second among domestic racing series behind NASCAR
- Record-breaking social media engagement with multiple posts exceeding 1 million views
Attendance exceeded 100,000 over four days, with notably larger crowds in Turn 1 grandstands compared to previous years. The event attracted a younger, more diverse audience, suggesting a broader appeal for motorsports in the United States.
The success of the 2025 Rolex 24 At Daytona, combined with growing interest in NASCAR, IndyCar, and Formula 1, indicates a promising trajectory for motorsports in America, with increasing engagement across all major racing series.
Related Articles
United Autosports USA Finally Claims Deserved Rolex 24 LMP2 Victory After Six-Week Wait
