Genesis Commits Long-Term to LMDh Racing Program with WEC and IMSA Entry
Genesis has launched its LMDh program with a clear long-term commitment to endurance racing, unveiling the GMR-001 prototype for both WEC and IMSA competition at a prestigious event in Dubai.
Genesis Magma Racing team and car
Team Principal Cyril Abiteboul confirmed Genesis' commitment through 2029, emphasizing the brand's intention to build a lasting presence in motorsport. The program involves establishing a race team at Paul Ricard and relocating facilities to Frankfurt, demonstrating significant infrastructure investment.
Key Program Details:
- Chosen LMDh platform over LMH for practicality and expertise from ORECA
- Using a twin-turbo V8 engine based on Hyundai's WRC unit
- Staggered entry: WEC in 2026, IMSA in 2027
- Partnership with IDEC Sport for European Le Mans Series preparation
Monaco cityscape with race cars
The project, approved on September 1, 2023, gives the team 16 months to prepare for the 2026 WEC season opener. Genesis chose endurance racing over Formula 1 and Formula E for its technological relevance and design inspiration potential.
Red race car rear view
Next Steps:
- IMSA team selection by Q2 2025
- Driver lineup evaluation, including current ELMS drivers Logan Sargeant, Jamie Chadwick, and Mathys Jaubert
- Continued development of powertrain and team structure
- Testing and preparation throughout 2025
The program represents Genesis' strategic entry into top-level motorsport, with clear focus on achieving success at prestigious events like the 24 Hours of Le Mans while building long-term technological and competitive capabilities.
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