Formula E Enlists Celebrity Stars for Historic Racing Challenge Between Season Events
Formula E launches "Evo Sessions," combining celebrity power with racing innovation during its mid-season break. The groundbreaking event will feature 11 notable personalities experiencing what it takes to become Formula E drivers.
Blurred race cars at motorsport event
The event will host its finale at the Miami International Autodrome on March 5-6, where participants will drive Formula E's GEN3 Evo race cars. Each celebrity will undergo a six-week intensive training program with Formula E teams before taking the wheel.
Confirmed participants include:
- Brooklyn Peltz Beckham (media personality)
- Sergio Aguero (soccer legend)
- Emelia Hartford (actor and motorsport influencer)
- Cleo Abram (tech content creator)
- Lucien Laviscount (British actor)
- Vinnie Hacker (model and influencer)
The comprehensive training program includes:
- Physical conditioning
- Driver coaching
- Engineering briefings
- Custom car fitting
- Simulator sessions
Formula E CEO Jeff Dodds explains the initiative aims to showcase the sport to new audiences, targeting half a billion fans by 2030. The entire journey will be documented on Formula E's social media channels and later released as a feature-length documentary.
"I've loved motorsport all my life," says Beckham about his participation. "It's an incredible opportunity to actually get behind the wheel and experience what it takes to compete at the top level of motorsport."
The remaining participants and team partnerships will be announced in the coming weeks.
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