Comcast has renewed its multi-year NASCAR partnership as a premier Cup Series partner and extended its Xfinity Series title sponsorship through 2025. The company joins Busch beer and Coca-Cola as primary Cup Series partners.

New for 2024, Comcast introduces the 'Xfinity Fastest Lap' program across all three national series. Drivers and owners can earn one additional championship point for recording the fastest single lap during each race.

The partnership expansion includes new brand integrations:

• Xfinity Mobile becomes NASCAR's official wireless partner
• Xumo (Xfinity and Charter's streaming platform) becomes an official video and streaming partner, offering exclusive content and enhanced viewing experiences

Matt Leder, Comcast's VP of brand partnership and engagement, emphasizes this renewal marks "year one of a renewed relationship" focused on enhancing competition and fan engagement in unprecedented ways.

Michelle Byron, NASCAR's EVP and chief partnership officer, highlights Comcast's decade-long contributions to fan experience and community initiatives, expressing enthusiasm for the partnership's continued growth in 2025 and beyond.

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