The Story Behind EVgo's Unique Fast Charger Naming Strategy
EVgo uniquely names their fast chargers with "people names" to create a more personal connection and simplify the charging experience for customers. This naming convention serves both practical and meaningful purposes.
The naming process, led by EVgo's chief charger namer Abby Werman, carefully considers:
- Local history and environmental significance
- Diversity and inclusion
- Environmental activists and change makers
- Local notables and pop culture icons
- EVgo employees
Notable Examples:
White EVgo fast charging station
Snoop: Located in Long Beach, CA, honoring hometown rapper Snoop Dogg.
EVgo charging station
MaVynee: In Jacksonville, FL, commemorating MaVynee Betsch, who preserved American Beach and its environmental importance.
EVgo charging station with person
Jamie: Located in Ventura, CA, named after climate justice activist Jamie Margolin, founder of Zero Hour.
EVgo charging station with vehicle
Willis: In Vacaville, CA, honoring botanist and conservationist Willis Linn Jepson.
Girl smiles at EVgo charging station
Fun pairings include:
- Olive and Popeye (Irvine, CA)
- Statler and Waldorf (Seattle, WA)
- Wanda and Pietro (Arvada, CO)
- Star Trek Vulcan-themed names (Encinitas, CA)
EVgo charger at Lucky supermarket
Customer Involvement:
- EVgo welcomes naming suggestions through events and social media
- Recent customer-suggested names include Rustam (Castro Valley, CA) and Yakua (Millbrae, CA)
- Suggestions can be sent to [email protected]
With plans to build 16,000 charging stalls by 2027, EVgo continues to seek meaningful names that represent their diverse community and values.