Justin Marks, founder of Trackhouse Entertainment Group, has transformed his organization from a NASCAR startup to a multi-disciplinary racing powerhouse in just three years. During EPARTRADE's 5th Annual Race Industry Week, Marks shared key insights about the company's remarkable journey and future vision.

Under Marks' leadership, Trackhouse has achieved significant milestones in NASCAR, including multiple race wins and consistent championship contention. The organization's innovative approach to team management and marketing has set new standards in motorsports.

In a bold expansion move, Trackhouse recently announced its entry into MotoGP, partnering with Aprilia Racing to field motorcycles in the 2024 season. This makes Trackhouse the first American-based team to compete in both NASCAR and MotoGP simultaneously.

Marks emphasized the importance of building a strong organizational culture and leveraging modern marketing strategies to connect with fans. He detailed how Trackhouse's success stems from combining traditional racing values with contemporary business practices.

The team's future plans include further expansion across different racing disciplines while maintaining their commitment to excellence in NASCAR. Marks also discussed the importance of developing young talent and creating sustainable pathways for future generations in motorsports.

Looking ahead, Trackhouse aims to establish itself as a global racing brand while maintaining its core values of innovation, excellence, and fan engagement. The organization continues to explore new opportunities for growth and development in various motorsport categories.

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