IndyCar racing reaches new audiences as FOX Sports launches its first promotional campaign featuring two-time Indianapolis 500 winner Josef Newgarden alongside NFL analyst Tom Brady. The advertisement debuted during Sunday's NFC Wild Card Game between the Green Bay Packers and Philadelphia Eagles.

The promotion has already generated significant engagement, accumulating over 1.2 million views on @IndyCaronFOX's social media channels within 36 hours. The TV broadcast reached an average of 35.9 million viewers, peaking at 39.5 million during the NFL playoff game.

FOX Sports filmed additional promotional content featuring reigning IndyCar champion Alex Palou and Arrow McLaren's Pato O'Ward during an end-of-year visit to Los Angeles. These short-form features will be used throughout the upcoming season.

Meyer Shank Racing team owner Mike Shank praised the promotional effort, particularly highlighting the involvement of Tom Brady in IndyCar promotion. The advertisement cleverly incorporates the iconic Indy 500 milk-drinking tradition while maintaining a professional and engaging tone.

The new promotional direction marks a significant improvement from previous efforts, such as the controversial 2014 "Veins of Milk" ABC feature, which received mixed reactions from both fans and participants. Newgarden himself later revealed he hadn't seen that particular promotion before it aired and was surprised by its final direction.

FOX's new approach signals a fresh start for IndyCar's marketing strategy, focusing on broad appeal and professional presentation as the series prepares for its March 2 season opener on FOX.

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