Danica Patrick Leads Endurance's 2024 "Smart Drivers" Auto Protection Campaign

Danica Patrick Leads Endurance's 2024 "Smart Drivers" Auto Protection Campaign

By Michael Harrison

March 20, 2025 at 06:14 PM

Danica Patrick partners with Endurance for the 2024 "Smart Drivers Choose Endurance" national marketing campaign, focusing on intelligent vehicle protection and cost-effective car care decisions.

Danica Patrick in racing gear

Danica Patrick in racing gear

The campaign highlights how Endurance auto protection plans help drivers avoid costly breakdown expenses while making smart decisions about their vehicle maintenance. As a former IndyCar and NASCAR driver, Danica Patrick brings her professional expertise to emphasize the importance of proactive car care and protection.

"Being a professional driver taught me the importance of being ahead of the game, not just on the track but off it as well," says Patrick. "Making smart, proactive choices about car care is crucial, and Endurance stands for saving drivers from the unexpected."

Endurance CEO Justin C. Thomas reinforces the company's commitment to excellence through this partnership, emphasizing their mission to provide superior vehicle protection plans that offer both confidence and financial security to drivers.

Since 2012, Endurance has established itself as an industry leader in comprehensive auto protection, earning endorsements from:

  • ASE Certified mechanics
  • Real customers
  • Consumer advocate websites

The company has paid hundreds of millions in claims, helping customers save significantly on vehicle repairs while maintaining their commitment to "Empowering Confidence for the Road Ahead™."

Endurance Stevie Awards Logo

Endurance Stevie Awards Logo

Endurance Cares Foundation Partnership Logo

Endurance Cares Foundation Partnership Logo

Endurance Warranty Best Provider Award 2024

Endurance Warranty Best Provider Award 2024

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