AERO Marketing Group and Racer Media & Marketing announced a strategic partnership that will significantly impact the automotive lifestyle and media landscape.

The collaboration leverages both companies' strengths, with AERO utilizing Racer as its preferred media creation vendor, while Racer benefits from AERO's event execution expertise. This partnership coincides with Racer Media & Marketing's expansion into live and streaming content spaces.

Jason Altzman, President of AERO, emphasized RACER's position as the most respected name in US motorsports media, noting how their expanded focus on automotive lifestyle aligns perfectly with AERO's specialized lifestyle events.

AERO has demonstrated its commitment by investing in Racer's recent capital raise. Tim Mayer, AERO's Co-Founder, highlighted their confidence in RACER's management team and expanded vision, citing long-standing relationships with both organizations.

Paul Pfanner, CEO of Racer Media & Marketing, Inc., expressed excitement about the partnership, emphasizing their two-decade working relationship with AERO's team and the potential for expanded capabilities in serving their clients.

The strategic alignment aims to deliver innovative solutions in the automotive lifestyle and media sectors, combining both companies' expertise to enhance their service offerings.

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